In the early 1970s, Elmer Dapron started producing a radio show that did something that no other 90-second radio show in the country was doing: it told shoppers about what foods are in season, which fruits, vegetables and meats are freshest, and how to prepare them in a healthy and tasty way. Today, his knowledge is more important than ever. I was happy to help him share it with the world through a user-friendly, searchable and responsive website.